Marketing Tips for Small Businesses + Entrepreneurs2019-01-07T20:38:26+00:00

MARKETING TIPS

Social Media Management

Social Media Management Unless you’re just starting out, social media management is a big, time consuming job. It's also a super important way to connect with potential customers. Once your [...]

OUR CLIENT EXPERIENCES

    5 star review  Brandie is the best out there! Not only has she helped me personally get my marketing strategy more organized and fleshed out, but she's also helped me with my own clients copywriting and marketing needs. She's ALWAYS my go-to for anything digital marketing and copywriting!

    thumb Mariah Althoff
    7/09/2018

    5 star review  I highly recommend working with Coyote Creative for all your digital marketing needs. The team I've worked with is extremely thorough and answers our questions in a way everyone actually understands.

    thumb Ashley Johnson
    7/05/2018

    I was lucky enough to come across Brandie in a group that we are both a part of on FB. She's been a fantastic resource to myself and others on that group. If you need guidance in brand management (or even understanding what that truly entails, I recommend giving her a few minutes of your time.

    thumb Jane Emma
    1/03/2019

What Is Content Marketing?

What is content marketing? Content marketing: To create and share free content online (like videos, blogs, and infographics) that provides value for your intended customer without directly promoting your [...]

Content Marketing | Bentonville, AR

Content marketing is a strategic marketing approach to attract a clearly defined audience to your website. The strategy is to create and share truly valuable, relevant, and consistent content that your audience is already searching for.

The first and most important step is to define your audience.

Who are you talking to?

There is no such thing as a product or service that works for everyone. So take the time to really understand and articulate who your target customer is.

  • Where do they live?
  • Where do they work?
  • What are their needs?
  • What challenges do they face?
  • Which search terms do they Google to find solutions to those challenges?

Once you have a deep understanding of your intended audience, then you can develop your content strategy.

This page is an example of content marketing in action. In addition to delivering great work for our clients, we also strive to share marketing tips, free resources, and how-to guides. These articles have 1 big job: to help our audience take their digital marketing to the next level. Our target audience has questions about Search Engine Optimization (SEO), Local SEO, and web design. They might have questions like:

That’s why we do our best to provide timely answers and free resources. We want to help you solve real-life business challenges — fast.

Coyote Creative is located in Bentonville, AR — a quirky mashup town where Corporate America meets Southern Hospitality. It’s a great place to live and work, and we’re proud to serve clients on location in Northwest Arkansas, as well as online.

How Sustainable Is It to Give Away Content for Free?

A lot of our service-based clients want to know:

“How will I get customers, if I give all this content away for free? Can’t they just take the information and do it themselves?”

Tons of articles and studies show that content marketing is one of the most sustainable marketing strategies for businesses today. If you’re looking for minimal upfront cost and maximum long-term value, the clear answer is content marketing.

Our philosophy is this:

  1. The person who was looking to DIY was never your customer. So you can’t lose their business by sharing your insights, because they were never in the market for your product/service in the first place.
  2. The person who MAY be in the market for your products/services needs that content so they can make an informed decision. Consumers today research nearly every major purchase before buying. We search for answers online, read online reviews, and even check out social media before we decide to trust a new company. By creating and sharing rich content that actually helps your target customer, you can build trust with them by demonstrating your expertise.
  3. Most importantly, sharing quality content online is the only way to appear high enough in search results for your customers to actually find you.

So please use these articles to learn more about digital marketing. Feel free to leave a comment if you have any questions on a particular subject. We’re here to help!

Content Marketing Reviews

Dale Ann Marco
Dale Ann Marco
17:26 05 Jan 19
Working with Coyote Creative brings calm to the storm. Clear, concise and organized with unmatched creativity. You can’t go wrong in choosing this great team to streamline your processes, content and brand strategy.
Jane Emma
Jane Emma
18:54 03 Jan 19
Choosing a company to build your brand is no walk in the park but when I set out to understand what was lacking in my online presence, Coyote Creative was integral to me understanding what brand management was and how it applies to my business. No stone was left unturned. Highly recommend!
Tanya Castella
Tanya Castella
22:30 27 Dec 18
Coyote Creative strives to provide high quality work and fast, tangible results for small business owners. Such an amazing company in our area!
Lacian Mclean
Lacian Mclean
18:10 27 Dec 18
Coyote Creative has been amazing to collaborate with. Their expertise in Digital Marketing has proven a plus-point to our team as they continually and strategically increased our ROI and conversions. Would definitely recommend.
Scott Scardino
Scott Scardino
02:11 15 Dec 18
Coyote Creative has been an absolute priceless resource for D'Vine Wine Straw. From critical impact guidance on our web-site to expertise with social media and beyond to teaching us the do's and don'ts, of web ranking, (thus saving us $1000.00's in costly unnecessary e-commerce spending), we are VERY grateful to have Coyote Creative as a partner and look forward to smartly focused continued sustainable growth!
Becky Rangel
Becky Rangel
20:38 30 Nov 18
Erica Stroman
Erica Stroman
17:44 29 Nov 18
I loved that they are very informed about various sites to include Wordpress! I would recommend them for their expertise!
Brandie A
Brandie A
17:34 24 Nov 18
Coyote Creative is a digital marketing agency in Bentonville, AR that helps small and medium sized businesses with SEO and content marketing. Laser-focused on results. 10/10!
Becky Rangel
Becky Rangel
18:43 17 Sep 18
Amazing writer and creative mind. Excellent marketing and SEO strategy help!
See All Reviews

Content Marketing Reviews

Dale Ann Marco
Dale Ann Marco
17:26 05 Jan 19
Working with Coyote Creative brings calm to the storm. Clear, concise and organized with unmatched creativity. You can’t go wrong in choosing this great team to streamline your processes, content and brand strategy.
Jane Emma
Jane Emma
18:54 03 Jan 19
Choosing a company to build your brand is no walk in the park but when I set out to understand what was lacking in my online presence, Coyote Creative was integral to me understanding what brand management was and how it applies to my business. No stone was left unturned. Highly recommend!
Tanya Castella
Tanya Castella
22:30 27 Dec 18
Coyote Creative strives to provide high quality work and fast, tangible results for small business owners. Such an amazing company in our area!
Lacian Mclean
Lacian Mclean
18:10 27 Dec 18
Coyote Creative has been amazing to collaborate with. Their expertise in Digital Marketing has proven a plus-point to our team as they continually and strategically increased our ROI and conversions. Would definitely recommend.
Scott Scardino
Scott Scardino
02:11 15 Dec 18
Coyote Creative has been an absolute priceless resource for D'Vine Wine Straw. From critical impact guidance on our web-site to expertise with social media and beyond to teaching us the do's and don'ts, of web ranking, (thus saving us $1000.00's in costly unnecessary e-commerce spending), we are VERY grateful to have Coyote Creative as a partner and look forward to smartly focused continued sustainable growth!
Becky Rangel
Becky Rangel
20:38 30 Nov 18
Erica Stroman
Erica Stroman
17:44 29 Nov 18
I loved that they are very informed about various sites to include Wordpress! I would recommend them for their expertise!
Brandie A
Brandie A
17:34 24 Nov 18
Coyote Creative is a digital marketing agency in Bentonville, AR that helps small and medium sized businesses with SEO and content marketing. Laser-focused on results. 10/10!
Becky Rangel
Becky Rangel
18:43 17 Sep 18
Amazing writer and creative mind. Excellent marketing and SEO strategy help!
See All Reviews
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